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As a real estate player invested in downtown Montreal’s recovery and economic vitality, Ivanhoé Cambridge is pleased to unveil Nouveau Centre, the destination for outstanding experiences in the heart of the city.
Nouveau Centre brings new life to the Company’s flagship downtown properties: Place Ville Marie (PVM), Fairmont The Queen Elizabeth Hotel, the Montreal Eaton Centre and Place Montréal Trust. Capitalizing on this concentrated presence in the heart of the city, Ivanhoé Cambridge has developed a diverse curated offer to engage and appeal to the business community, local and international tourists, and culture, gastronomy and trends enthusiasts.
In creating the Nouveau Centre destination, Ivanhoé Cambridge leveraged the exceptional locations of its properties. It has re-energized downtown by transforming it into a hub of attractions where people can meet and mingle amid the city’s unparalleled creativity.
“Nouveau Centre’s strength lies in its ability to constantly reinvent itself, to make each visit memorable,” said Annik Desmarteau, Vice President, Offices, Quebec, at Ivanhoé Cambridge. “This collective effort by our properties reflects our goal of enhancing the drawing power of downtown. We offer an unparalleled experiential showcase to tenants, employers, workers, tourists, consumers and members of the metropolitan community; memorable discoveries await them all, starting this summer.”
Where spaces converge, memories are waiting to be created. With a summer program that will delight aficionados of culture, circus art, music, comedy, gastronomy and physical activity, as well as people looking to spice up their workday, Nouveau Centre will offer a series of unifying, accessible events and experiences waiting to be discovered.
By collaborating with the Partenariat du Quartier des spectacles for the summer programming, Nouveau Centre is participating in a collective movement with various downtown stakeholders united under the Les moments du cœur de l’île umbrella.
